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©2019 by Silly Heart

SELECT ALL: NETWORKING

FOR INTROVERTS

NEXT DATE TBA

 

At Select All you'll find tea, coffee, support on tap, and the chance to get to know and learn from your small business community through peer-to-peer review. There is nothing like an outside observer’s eye for catching those details you’ve missed, and there’s nothing like encouragement and support from your fellow entrepreneurs to motivate and propel you forward!

 

These days, everything you say and share online across your site, social media, newsletters is part of your brand. Creating and editing content to achieve a consistent style and tone of voice can be tricky for one thing, but it can also be a time consuming and lonely aspect of running a small business. Pressure is high, so editing and polishing content is something a lot of us put off and can mean we’re held back from launching our new business or new products online at all. Come and be among people going through exactly the same thing. Share with each other, learn from one another, and get the boost and accountability you need.

 

These gatherings will last four hours and be limited to a small group of about twenty women to keep things calm, intimate and moving at a gentle pace.

 

OUR MENTORS

 

CASSANDRA JACKSON-BAKER

Cassandra is a film photographer turned private photo editor and visual content manager to wedding photographers from around the world. She loves all things Lightroom and has a black belt in Photoshop (Adobe-certified!). 

 

Specialising in film emulation, Cassandra helps her clients to find and stay true to their unique visual style by creating bespoke editing presets. Over the past year, she has helped her clients get their work published and her own work has been featured in The Guardian. 

 

JEN WRIGHT

Before life as a printmaker and mentor, Jen worked as a freelance copywriter, writing articles, site copy, and producing social content for a range of clients from kids’ magazines, to travel blogs, to consultancies, as well as running her own creative blogs.

 

Through this experience and building a small business herself, Jen knows how to hone a clear tone of voice across platforms, and the importance of keeping focus on your brand message.

 

 

OUR VENUE

 

For our first event we had the whole first floor of The Department of Coffee and Social Affairs, Kingston, to ourselves. Set one street away from the River Thames, and nestled down a quiet street, this space had bundles of natural light and space to sit in small groups, as well as mingle.

 

The downside was there was no step-free access so we are looking for an equally lovely, but more accessible venue for the rest of the series.

 

OUR MORNING

 

We start with introductions from Cass and Jen and a little overview of who is in the room, and what we'll be working on together.

 

Then, cuppas in hand, pastry crumbs on chins, we'll mingle about saying hello to each other, swapping business cards or links, and making connections. Even if your new business isn't online yet, now is your chance to talk about it in present tense, share your story and realise that you're going to make it real.

 

Next we'll break into small groups around tables to chat content, review each other's photography and writing, and gather and offer supportive feedback. Cass I and I will also be holding our free 1-2-1s in this time, casting a professional eye over your content and answering any niggling questions you have (more details below).

 

Who is this for?

  • Women working from home who want to meet and work alongside like-minded creatives in an encouraging and cosy setting.

  • Artists and makers who know the branding style and tone of voice they want for their online marketing, but are struggling with consistency or not quite achieving the overall feel they want.

  • Silly hearts who need motivation and accountability to finally get that content polished and live online!

  • Both brand new businesses who need support and feedback to share their first content with the world, and established businesses who want to review how their direction matches with their aspirations.

 

What is included?

  • An invitation to our private Facebook group so you can meet and get to know your fellow introverts ahead of the event. We know how hard it can be to walk into a room full of strangers, even if you know those strangers are in the same boat! So we'll break the ice before we meet, and create a room full of friends instead.

  • Time to mingle! There will be complementary pastries, tea and coffee and a welcoming atmosphere for you to finally put faces to the names in your new support network.

  • Peer-to-peer review with other attendees.

  • A swish new notebook for making copious notes.

 

Optional extras

  • Ten minute one-to-one with Cassandra, who will review your images, ask about your visual aspirations and answer your most pressing questions.

  • Ten minute one-to-one with Jen, who will proofread your content, and discuss the overall tone of voice and direction you are aspiring to for your business.

This support is free, but limited and on a first-come, first-served basis. Please pop a note on your booking at checkout and we’ll be in touch to confirm asap.

 

What do I need to bring?

  • Your fully charged laptop, (and charger if you don’t think it’ll hold out the 3 hours). There will be limited plugs available.

  • 3-5 product images that you wish to edit

  • 1-3 pieces of written content that you wish to polish. For example, an About page and two product descriptions

 

Please note, this is not an editing workshop or teaching event. You will need to have at least basic knowledge of the editing software of your choice. This is a chance to meet your local creative community, focus on your business in a supportive and collaborative setting, and finally raise those niggling questions with professionals face to face.

Past Dates: Saturday 27th April, 2019

Next Date: TBA. Join the mailing list to be first in the know!